This month, we're excited to be heading to Babypalooza Phoenix, and we honestly cannot wait.
One of our favorite parts about events like this is getting to meet expecting parents and young families. We love hearing your stories, answering questions, and talking about skincare in a way that feels a little less overwhelming.
One question that comes up almost every time is "I don't know where to start, what products do I really need?"
We get it.
Walking down the baby aisle at any store can feel like information overload. Every product promises to be the best, and before long it's easy to wonder if you actually need all of them.
When we created Zoey Naturals, we wanted to simplify things. Our belief has always been that babies and kids don't need complicated skincare routines. They need gentle, thoughtfully formulated products that work well together and that parents can feel confident using every day.
Because at the end of the day, that's exactly how every Zoey Naturals product gets tested first, around our own house. If we wouldn't feel comfortable using it with our own family, it simply doesn't belong.
So, as we get ready for Babypalooza, we thought we'd share the products we almost always recommend first.
Start With the Basics
One thing we've learned over the years is that you do not need a dozen different products sitting on the changing table. A few well-made essentials will usually take care of just about everything.
For us, those essentials are a gentle cleanser, a daily moisturizer, a good diaper cream, and mineral sunscreen once little ones are old enough to spend more time outdoors.
Bath Time Should Be Simple
Bath time is one of those routines that quickly becomes part of everyday life. That is exactly why we created our Head To Toe Washes.
Instead of separate products for hair and body, our Head To Toe Wash gently cleanses from head to toe, making bath time just a little easier for busy parents. Whether you choose Fragrance Free, Soothing Lavender, or Sweet Citrus, each formula is designed to leave skin feeling clean without feeling stripped or dry afterward.
Moisturizing Is One of the Best Habits You Can Build
Baby skin naturally loses moisture more quickly than adult skin, which is why moisturizing has always been an important part of our family's routine.
Our Body Lotions were created for everyday use. They absorb quickly, feel lightweight on the skin, and help keep little arms, legs, and cheeks feeling soft throughout the day.
Families often ask us which one to choose. If your little one has especially sensitive skin, our Fragrance Free Moisturizing Lotion is always a great place to start. Our Soothing Lavender Lotion has become a favorite for evening routines, while our Sweet Citrus Lotion is bright and cheerful, making it a great choice for starting the day.
There really isn't a wrong choice. It just depends on what works best for your family.
A Product We Never Left Home Without
Ask almost any parent, and they'll tell you there is one product they never leave home without.
For us, it was diaper cream. Those early diaper years inspired us to create a formula we would feel comfortable using at every diaper change. We carefully selected gentle ingredients, and it later became one of our pediatrician and dermatologist tested and approved formulas.
We used it not only to help soothe diaper rash when it happened, but also as part of our routine to help protect delicate skin and help prevent irritation before it started.
It quickly found its way into every diaper bag, stroller, and travel bag because you never know when you'll need it.
Once They're Ready for Outdoor Adventures
As kids grow, so does the amount of time they spend outdoors. Whether it is walks around the neighborhood, afternoons at the park, swim lessons, tennis, or family vacations, sunscreen becomes an everyday essential.
Our SPF 50+ Sheer Finish Mineral Sunscreen is what we recommend for full-body protection before heading outside. For quick touch-ups throughout the day, especially on busy little faces, our SPF 50 Mineral Sunscreen Stick makes reapplication fast and easy.
If you've ever tried to reapply sunscreen to a toddler who just wants to get back in the pool, you know exactly why we love the stick.
The Product That Ended Up Becoming a Family Favorite
There is one product we never expected to become such a staple around our house, our Vanilla Grapefruit Body Butter.
We originally created it because we wanted something richer than a traditional lotion for those moments when skin needed a little extra care. It has been perfect for dry knees after playing outside, rough elbows, skin that feels dry after swimming, and all those little spots that could use a little extra moisture.
Somewhere along the way, we realized we were reaching for it just as often as the kids were.
During pregnancy, it naturally became part of our daily routine. It helped keep growing bellies feeling soft and moisturized, and we still reach for it today for dry hands, rough elbows, and even as a lip moisturizer.
It was made for babies and kids, but it quickly became one of our favorite products too.
We'd Love to Meet You
If you're planning to attend Babypalooza Phoenix, we hope you'll stop by and say hello.
Whether you're expecting your first baby, raising busy toddlers, or simply looking for gentle skincare recommendations, we'd love to answer your questions and help you build a routine that works for your family.
And if you cannot make it this time, we hope this article leaves you with one simple reminder. You do not need a cabinet full of products to care for your child's skin. Just a few gentle essentials, a little consistency, and products you can feel confident reaching for every day.
