What Most Baby Products Won't Tell You
Baby skin is different. It's 30% thinner with 3x more surface area relative to body weight. The skin barrier won't fully mature until around age 6. That means more absorption of whatever touches it.
Synthetic fragrance is among the top allergens affecting children. Up to 1 in 5 kids may develop contact dermatitis. Even newborns can become sensitized.
- ⚠️ Some modern products use hormone disrupting phthalates, typically hiding them under the generic ingredient "fragrance" or "parfum"
- ⚠️ Synthetic fragrance chemicals can trigger respiratory problems in developing lungs
- ⚠️ Synthetic fragrance has been linked to eczema
- ⚠️ Endocrine disruptors in fragrances can interfere with normal growth and development
- 30% Thinner
- Baby skin compared to adults
- 74% of Baby Products
- Contain Synthetic Fragrance (Parfum)
- 3,000+ Undisclosed Chemicals
- Hiding Under 'Parfum'
Every Ingredient. Listed. Always.
| What We Skip | Why It Matters | What We Use Instead |
|---|---|---|
| Synthetic fragrance (parfum) | Can hide phthalates & 3,000+ chemicals | Nothing. Pure, fragrance-free formulas |
| Formaldehyde releasers | Known carcinogen (IARC Group 1) | Safe, proven preservatives |
| 1,4-Dioxane | Probable carcinogen, not listed on labels | Clean manufacturing process |
Fragrance-free Skincare for newborns and sensitive skin
Each product is specifically formulated to nourish your child's developing skin
Gentle 2-in-1 Cleansing
FORMULATED for developing skin barrier
Ultra-mild formula that won't irritate their developing skin barrier
Defense against diaper rashes
PROTECTS delicate skin
Formulated with Non-Nano Zinc Oxide
Calming Baby Lotion
LASTING non-greasy hydration
Vegan formula designed for their delicate skin barrier
premium laundry solution
SENSITIVE skin formulation
Free from preservatives, dyes, and fragrances
lightweight SPF 50+ Sunscreen
80 MINUTE water resistance
Award Winning Formula for all skin types
Travel Size SPF 50 Sunscreen Stick
NO white cast
Effective ingredients for sensitive skin
"I Wish I Had Known This Sooner..."
Real parents who discovered the truth about fragrance-free skincare
I only buy natural products for my son and I'm glad to have found one that is fragrance free. Fragrance is bad for the endocrine and reproductive system. I actually like that it's a little thicker because that tells me it's not going to wash right off. And the main thing is to protect my child's skin. Just shake the tube really well and rub it in. It works.
Zoey Naturals SPF 50 Mineral Sunscreen Stick
$15.00
My daughter was in the NICU with a terrible diaper rash. They sent me home with the cream that they were using and it never went away. I used this once and it went away! Please buy this. This will make your like and baby’s like better.
Natural Diaper Cream
$14.00
So happy that I found this sunscreen. It is not only natural and safe for my kids but it’s also safe for the environment. It applies without leaving them white and ACTUALLY protects them from sunburns unlike a lot of other ones out there. I will never buy another sunscreen!
Zoey Naturals SPF 50+ Sheer Finish Mineral Sunscreen 3 oz
$18.00
Questions Parents Ask
Three reasons: First, baby skin is 30% thinner and more permeable than adult skin. Second, 'parfum' or synthetic 'fragrance' can hide up to 3,000 undisclosed chemicals, including phthalates linked to hormone disruption. Third, synthetic fragrance is among the top allergens affecting children, with up to 1 in 5 kids potentially developing contact dermatitis.
Yes. Research published by the American Academy of Pediatrics found that infants exposed to baby shampoos and lotions showed increased phthalate levels in their urine. Phthalates are often hidden in synthetic fragrance and don't have to be disclosed on labels. That's why we avoid synthetic fragrance completely.
Every ingredient is listed individually on our labels—no exceptions. We don't hide anything under 'fragrance,' 'parfum,' or proprietary blends. What you see is exactly what you get.
Our fragrance-free line contains no synthetic fragrance, no parfum, no essential oils. Our naturally scented line uses pure essential oils and plant extracts for a light, natural scent. Furthermore, we list every single ingredient by name. Both lines skip synthetic fragrance and parfum completely.
Safe Ingredients. No Hidden Chemicals.
You deserve to know exactly what touches your baby's skin.
Join thousands of parents who choose safe, clean skincare
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